Friday, 12 April 2013

Window rot

PC sales are sinking fast
They were staking so much on Windows 8.  It was going to turn Microsoft around but sales figures for Q1 2013 tell a different story.

Less people are buying PCs and laptops.  Instead they're turning to their tablets and their smartphones for the services they use most often - social media, email, texts, anything that keeps them in touch with their community.  You don't need a PC for that kind of activity.  In fact a PC is a hindrance to the always-on, always-connected generation since you can't lug it around everywhere you go.

It doesn't look the same
It's hardly surprising then that people are buying less traditional hardware.  What's exacerbating the decline is that Microsoft, the dominant supplier of operating systems for this gear, has radically changed its user interface.  Windows 8 looks very different to Windows 7 and the XP, 98, 95 interface that every knows and loves (kind of).  At a time when the Windows device is losing popularity, the need to learn a new interface was a bit of a disaster.

Some of the falls are staggering where ever upwards is the name of the game.  PC/laptop sales are down 11-14% compared to Q1 2012.  The world's biggest PC manufacturer, Hewlett-Packard, has seen a 24% drop - that's serious stuff.  Of course, it's not all down to Windows 8 - the PC as the dominant computing device has had its day.

You don't need a PC for Temple Run
Now I don't think everyone is going to be taking their PC hardware to the landfill just yet but it does show that user patterns are shifting markedly to small, handheld devices.   If you are into graphic design, if you build web sites, if you dwell in dark basements crunching large volumes of digital data then this change is not going to persuade you to dump the PC.  But, if you are primarily interested in staying in touch, taking snapshots of your day and playing Temple Run, then you really have little use for the PC or it's operating system.

Time for an industry to survey the market and make some serious adjustments.

World PC sales down as Windows 8 flops (NZ Herald)

PC slaes plunge (Stuff)

PC sales down 14% - biggest drop on record (NDTV)

Don't just blame Windows 8 (Mashable)

Windows 8 fails to excite (Telegraph UK)

Q1 2013 14% drop (IDC)

Worst ever PC shipment quarter (TthinkDigit)

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