This time I'm thinking about substitution of technology - how different some basic processes are now to "when I were a lad". What do I mean by substitution of technology? We're talking here about a customer adopting one product over another due to its technological superiority.
We've seen this effect countless time in consumer technology products - CDs superseding LPs and cassettes, Blu-ray (hoping to) supercede DVDs, etc, etc.
What I want to look at today is something that is so far removed from yesteryear that it's almost unrecognisable. Unlike the media examples I quoted above this is an essential skill that we all need to. The technology for achieving it has changed but the basic skill remains the same - I'm talking written communication.
I'm not referring here to commercial or business communication. What I'm talking about is how would I use the written word to keep in touch with, say, cousins in Scotland or a German pen pal (remember those?).
Let me step back in history to another life to describe how this was done in my youth.
A blast from the past, Parker Quink |
Schooldays letter-writing nightmares |
Even if you do still write long hand to friends, you would most likely use email to make this happen.
Think about the advantages that the modern writer has over the reluctant schoolboy from yesteryear . . .
Post box |
- I can type considerably faster than I can write
- Legibility is never an issue so long as I don't choose a weird font
- Formality has largely disappeared so the tone of the message is likely to be far more fun and less likely to send the recipient to sleep
- If I am as precious about grammar and spelling as my masters were, well hey, there's an excellent grammar and spelling checker built in to the email client (yes, I know that's cheating but I haven't bought a new dictionary for 15 years)
- I can write the same basic message once, then clone it with minimal change for as many recipients as I choose
- Email has much greater immediacy than pen and paper - tell them what's going on today, not what happened weeks ago
- Chances are that there's a photo, news story or video that's relevant to include in the email. Send out a link to provide multimedia support for your words
- Stamps are getting expensive, and good writing paper ain't cheap either. Eliminate these by sending an email for virtually no cost at all
- Use all that time you saved from not writing a formal letter to do something fun.
Fountain pen nib |
I don't miss writing long hand, especially under the nonsense rules of my schooldays. There is though one thing I do miss - I loved to write with my Parker fountain pen. I wonder if there's a font that replicates the look of pen strokes made with blue-black Quink?
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